Refreshments at new heights from Alaska roots to Sacramento streets.
Altitude Vend Co. is a queer-owned parent company built by Riley Updike, bringing together street food, coffee, pet care, vending services, and queer lifestyle brands under one ecosystem.
From early days running Laser Art Alaska LLC and brands like My Alaskan Gifts, Peninsula Vending, and Peninsula ATM, to today’s Northern California focus, every Altitude brand is designed for real communities and real guests.
Our Story
Altitude Vend Co. was founded by Riley Updike after building a successful foundation through Laser Art Alaska LLC — a creative studio and product supplier known for brands like My Alaskan Gifts, Peninsula Vending, Peninsula ATM, and the original Aviators Coffee Co. With over one hundred wholesale partners and a reputation for high-volume, high-touch service, those early ventures paved the runway for today’s Altitude brands.
Today, Altitude Vend Co. brings together street food, coffee, pet care, tech, and lifestyle projects into one ecosystem. Each brand is built with the same values: thoughtful design, operational excellence, and genuine care for the communities we serve.
What keeps us grounded (and climbing):
Our Brands
From mini pancakes and street corn to pet care tech and queer merch, each brand carries its own identity while sharing the same Altitude DNA.
🍴 Food & Drink
Alleyway Bites
Street food, mini pancakes, and craveable late-night eats at games, markets, and pop-ups.
Coffee
Aviators Coffee Co.
Travel-inspired coffee crafted for airport kiosks, markets, and caffeine-loving frequent flyers.
🛠️ Tech & Tools
Alleyway HR
HR tools and workflows designed for food trucks, pop-ups, and mobile teams on the move. Currently in active development.
Vending Services
Altitude Vend Co.
Placement and management of snack and drink vending machines for apartments, gyms, and community spaces.
Pet Care Tech · Public Beta
SitSignal
Pet-sitting marketplace with lower fees, trusted sitters, and built-in messaging & photo updates. Now in public beta and still in active development.
🌈 Lifestyle, Pets & Community
Prideful Attire
Queer-themed apparel, art, and sticker drops created by and for the LGBTQ+ community.
Pet Boarding
Pawsome Pet Retreat
Private pet boarding and doggy daycare in Sacramento with personalized report cards for each stay.
Alleyway Events
Event planning and vendor coordination for markets, pop-ups, and community fundraisers.
✈️ Former Brands
A few of the projects that helped shape Altitude Vend Co. and are now retired or on pause.
Parkside Harvest Market
Seasonal North Natomas market concept now archived as part of our early event history.
Peninsula ATM
Independent ATM services based on the Kenai Peninsula, now retired.
Peninsula Vending
Full-line vending services serving Alaska’s Kenai Peninsula, now retired.
My Alaskan Gifts
Retail gift line featuring Alaska-inspired laser-cut goods and souvenirs, now a legacy brand.
Laser Art Alaska
The original laser-cut gift and engraving studio that launched the Altitude journey, now retired as a standalone brand.
Splash & Shine
Mobile patio cleaning for apartment living, currently on pause as we refocus our core brands.
Alleyway Spices
Seasoning line including Alley Dust and more, currently inactive.
Altitude Lemonade
Original aviation-themed lemonade stand concept, now folded into the Alleyway Bites food program.
Meet Our Team
Founder & CEO
Altitude Vend Co.
Manager of Company Operations
Altitude Vend Co.
Lead Full-Stack Developer
Sit Signal