Privacy Policy

Altitude Vend Co. (“Altitude Vend Co.,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information across all Altitude Vend Co. brands, websites, storefronts, pop-ups/events, customer communications, and related services (collectively, the “Services”).

This policy applies to all Altitude Vend Co. brands including (non-exhaustive): Altitude Vend Co., Prideful Attire, Altitude Lemonade, Altitude Eats, Aviators Coffee Co., Alleyway Bites, Altitude Snack Co., Splash & Shine, Parkside Harvest Market, and any future affiliated brands, products, or domains.

If a brand posts a supplemental policy for a specific service, that supplemental policy will apply in addition to this one.

Quick Links:
California Notice at Collection Information We Collect Custom Orders & Photo Uploads How We Use Information How We Share Information Cookies & Analytics Data Retention Your Privacy Rights Security Contact

California Notice at Collection (CCPA/CPRA)

This section is provided for California residents and describes the categories of personal information we collect, the purposes for collection, and your rights. This Notice is part of our Privacy Policy.

We collect these categories:

Identifiers (name, email, phone, shipping/billing address, account IDs)
Commercial information (products purchased, order history, customization details)
Internet/network activity (IP address, device/browser data, site interactions)
Customer service communications
Uploaded content for custom orders (photos/artwork/text) if you provide it

Purposes:

Process payments and fulfill orders
Create custom/personalized products
Shipping, delivery, and customer support
Security, fraud prevention, and site administration
Marketing (only where permitted and with opt-out options)
Legal and compliance obligations

Do we sell or share personal information? We do not sell personal information. We also do not share personal information for “cross-context behavioral advertising” as that term is defined under California law. We may disclose information to service providers/contractors for business purposes (e.g., payment processing, shipping).

Retention: We retain information only as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing support, preventing fraud, and meeting legal/tax obligations (see Data Retention).

1. Information We Collect

We collect information in three ways: (a) information you provide, (b) information collected automatically, and (c) information from our service providers related to your transactions.

Information you provide

Name, email, phone number, shipping/billing address, account details, order details, personalization details, and messages you send us (support requests, social messages, forms).

Information collected automatically

IP address, device and browser information, approximate location (derived from IP), pages viewed, links clicked, and other usage data through cookies or similar technologies.

Information from service providers

Payment confirmation and limited transaction details from payment processors; shipping status/confirmations from carriers; and fraud/risk signals from security tools (where used).

What we generally do not collect

We do not intentionally collect sensitive personal information (e.g., government IDs) unless you voluntarily provide it and it is necessary for a specific request. Please do not send sensitive information through upload fields or support messages.

2. Custom Orders, Personalization & Photo Uploads

If you order a personalized product (such as engraved tumblers, wallet cards, recipe boards, stickers, apparel, signage, or other custom work), you may provide customization instructions such as names, dates, phrases, artwork, logos, and/or photos (“Custom Content”).

How we use Custom Content

Order fulfillment: to create proofs, prepare designs, engrave/print/manufacture, and ship your product.
Support: to communicate with you about the order, revisions, and delivery.
Quality & recordkeeping: to confirm what was produced if there is a remake, warranty issue, or dispute.

Ownership and permissions

You represent that you have the rights/permission to submit Custom Content (including any photo, logo, or artwork). You grant us a limited license to use that Custom Content solely to provide the Services (including creating/producing your order). We do not claim ownership of your Custom Content.

Do we use customer photos for marketing?

No, not by default. We do not use uploaded photos or personal custom designs in advertising or public posts without your explicit permission (for example, written consent in a message or an opt-in checkbox). If you grant permission, you can revoke it at any time by contacting us.

How long do we keep Custom Content?

We retain Custom Content for a limited period to support production, reorders, and customer service. We may retain order records longer to comply with tax/accounting obligations. See Data Retention for details.

3. How We Use Personal Information

We use personal information for the following business purposes:

Provide the Services: process orders, create custom products, ship items, and manage accounts.
Customer support: respond to questions, handle requests, returns (where applicable), and disputes.
Communications: send order confirmations, shipping updates, and service messages.
Security & fraud prevention: protect customers, our business, and our websites.
Operations & improvement: analytics, troubleshooting, and improving product offerings and site performance.
Marketing: send promotions where permitted; you can opt out at any time.
Legal compliance: meet legal, tax, accounting, and regulatory obligations.

4. Legal Bases for Processing (GDPR)

If you are in the EEA/UK/Switzerland (or where GDPR applies), we process personal information under the following legal bases:

Contract: to fulfill your order and provide the Services you request.
Legitimate interests: to operate our business (security, fraud prevention, analytics, improvement) where balanced against your rights.
Consent: where required (certain marketing communications, optional cookies, or if you opt in to promotional use of your Custom Content).
Legal obligation: to comply with laws (tax, accounting, and lawful requests).

We may disclose personal information in the following circumstances:

Service providers (processors/contractors): payment processing, shipping carriers, website hosting, email/SMS providers, analytics, and security tools—only as needed to perform services for us.
Within our brand family: between Altitude Vend Co. and its affiliated brands for operations, fulfillment, support, and brand-wide reporting.
Legal/safety: to comply with law, enforce policies, protect rights, prevent fraud, or respond to lawful requests.
Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets (with appropriate protections).

We do not sell your personal information.

We also do not share personal information for “cross-context behavioral advertising” as defined by California law. If that ever changes, we will update this policy and provide any required opt-out mechanisms.

6. Cookies & Analytics

We may use cookies, pixels, and similar technologies to enable site functionality, remember preferences, measure performance, and improve the Services. Depending on your region, we may show a cookie banner to manage optional cookies.

Necessary cookies: required for site operation (cart, checkout, security).
Analytics cookies: help us understand usage and improve performance.
Marketing cookies: used only where permitted and generally tied to your consent/choices.

7. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described above, then delete or anonymize it when practicable.

Typical retention (examples)

Order records: retained as required for tax/accounting and business operations.
Support communications: retained to resolve issues and improve support quality.
Custom Content (uploads/artwork): retained for a limited period for production, remake support, or reorder continuity.
Analytics data: retained in aggregated or de-identified form when possible.

Deletion requests

You may request deletion of your personal information. In some cases we must retain certain records to comply with legal obligations (e.g., tax laws) or to establish, exercise, or defend legal claims.

8. Your Privacy Rights

GDPR/EEA/UK/Switzerland Rights

Right to access, correct, or delete your personal information
Right to restrict or object to processing
Right to data portability (where applicable)
Right to withdraw consent (where processing is based on consent)
Right to lodge a complaint with a supervisory authority

California (CCPA/CPRA) Rights

Right to know what personal information we collect, use, and disclose
Right to request deletion (subject to legal exceptions)
Right to correct inaccurate personal information
Right to opt out of sale/share (we do not sell/share as described above)
Right to limit use of sensitive personal information (we do not use sensitive PI for purposes that require limitation)
Right to non-discrimination for exercising your rights

How to submit a request: Email us (see Contact) with the subject line Privacy Request. We may verify your identity to protect your information. You may designate an authorized agent to submit a request where permitted by law.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure. Please use caution when sharing information online.

10. International Transfers

If you access our Services from outside the United States, your information may be transferred to, stored, or processed in the United States or other locations where we or our service providers operate. Where required, we take steps to provide appropriate safeguards.

11. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can address it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last Updated” date above.

13. Contact Us

If you have questions or requests about this Privacy Policy or your personal information, contact:

Altitude Vend Co.
Website: https://altitudevendco.com
Email: privacy@altitudevendco.com

For faster processing, include: your name, the email used for your order/account, your request type (access/delete/correct), and the brand/site you interacted with.